Nintendo Hit by Another Wii Lawsuit

August 21st, 2008 / No Comments » / by

Hillcrest Labs’ accusations of infringement come two years after the introduction, and huge success, of the revolutionary videogame controller

Original post by BusinessWeek Online — Game Room and software by Elliott Back

Inside the World of Blizzard

August 20th, 2008 / No Comments » / by

Its recent merger with Activision created the biggest player in video games. But Blizzard is much more than its mega-hit World of Warcraft

Original post by BusinessWeek Online — Game Room and software by Elliott Back

Atari’s Attempted Turnaround

August 18th, 2008 / No Comments » / by

Atari North America CEO Jim Wilson talks of his efforts to build a strong distribution platform for the famed but troubled gaming company

Original post by BusinessWeek Online — Game Room and software by Elliott Back

Profiting from Social Gaming

August 15th, 2008 / No Comments » / by

Boxed products are no longer the gaming industry’s backbone. Social gaming on the likes of Facebook and MySpace is where a lot of money can be made

Original post by BusinessWeek Online — Game Room and software by Elliott Back

Tropic Thunder’s Perfect Storm of Cross-Promotion

August 13th, 2008 / No Comments » / by

Marketing for the Ben Stiller movie includes a scavenger hunt inside the game, Tom Clancy’s Rainbow Six Vegas 2

Original post by BusinessWeek Online — Game Room and software by Elliott Back

How to Make Money off Free iPhone Games

August 10th, 2008 / No Comments » / by

Illusion Labs, creator of the App Store hit Labyrinth, scores by producing a variation of the game as a marketing tool for a beer brand

Original post by BusinessWeek Online — Game Room and software by Elliott Back

JCPenney Targets Girls with Games

August 6th, 2008 / No Comments » / by

The department store chain has created an online game to lure young women to the brand

Original post by BusinessWeek Online — Game Room and software by Elliott Back

IDEA: Design Award Winners, 2008

August 4th, 2008 / No Comments » / by

Original post by BusinessWeek Online — Game Room and software by Elliott Back

At Hasbro’s Request, Facebook Yanks Scrabulous

July 30th, 2008 / No Comments » / by

Facebook took down its popular Scrabble knockoff on July 29, after
Hasbro, the owner of the official game, filed suit against Scrabulous’ creators

Original post by BusinessWeek Online — Game Room and software by Elliott Back

The Return of Rock Band

July 28th, 2008 / No Comments » / by admin

Harmonix CEO Alex Rigopulos discusses the next installment of the video game franchise, and how it will go up against the likes of Guitar Hero

Original post by BusinessWeek Online — Game Room and software by Elliott Back